First State Bank of the South

Gone are the days when you would stash money under your mattress for safe keeping. In fact, today’s banking looks completely different than the banking of 15, 10 even 5 years ago! Banks are constantly innovating and evolving to keep up with both technology as well as what customers are looking for. The bank branch looks and feels different today than it did years ago, and I believe it is largely due to technology, says Scott Heitkamp, chairman-elect of the Independent Community Bankers of America. Today’s customers are looking for convenience, simplicity and flexibility when they bank, and technology is providing that with the use of automated teller machines, online banking and mobile banking, which is creating less customer traffic in the lobbies. Banks are finding ways to become more efficient with the space they have.”

So, how do banks compete in an ever-changing market? Thriving branches will concentrate on the digital evolution needed to meet the needs of their clients, the ability to be alert and adapt to changes that set themselves apart from the competition, and most important, the over delivery of customer service.

Enter First State Bank of the South. First State is a true community partner. Since being established in April of 1973 in Sulligent Alabama, First State has dedicated itself to bettering the lives of the people who they serve locally. First State Bank has opened 6 branches, and has nine members that currently sit on the board. First State not only offers the latest in banking technology, including features such as online banking and bill pay; but they also provide some of the conveniences that other banks have neglected. Notary services, a free year of a safety deposit box and free checks are just a few things that First State Bank is proud to offer to their clients. First State understands that people will always remember how they were treated. They know that their customers aren’t just doing business with the bank, but with each employee they interact with, and they take that to heart. Their outstanding customer service is a direct reflection of the product they offer. They take time to courteously and effectively take care of everyone who walks through their doors, and are genuinely compassionate about their customers.

Signs of the South is proud to have contributed to the ongoing success of First South Bank of the South. They recently partnered with them to design, fabricate and install an outdoor LED sign, helping to reach as many people as possible in the community. Contact Mike at Signs of the South, and let him help you promote and market your business, improve your brand and educate your clients. Signs of the South wants to be a part of your team!